From: Dr. Margolies.. 9-23-22

www.familychirocenter.net

Posting This Week: (found at the bottom of e-mail)

send your postings to joel3639@aol.com by Thursday for Friday e-mail no charge

Practice for sale in Tucker, metro Atlanta .. For sale Homewood solid oak portable adjusting table with cervical and lumbar drops 

Finding New Patients is Like Plucking Fruit From a Tree

Years ago, as a fledging chiropractic student trying to hustle new patients for my student clinic, I concluded there were enough potential people out there but getting to meet and greet them was the trick. Now as an established doctor with a successful practice, my time is limited for marketing although maintaining the practice momentum requires a plan.

As I mentioned in last week’s e-mail there are many successful clinics out there, some with multiple doctors, a variety of techniques and therapies but all have to be savvy to stay afloat, pay the bills and thrive. Business is business and those with the gift to close the deal, have patients follow your recommendations, pay cash either as they go along or with a contract for healing and best feel obligated to spread the good news and refer others will succeed for sure. Getting new patients is a given, keeping them and having them bring others is the game. So, what’s the plan?

A rudderless ship will drift, although a captain guided by charts reach their destination safely. So, set goals, not too lofty at first, now create action steps to reach the goal and be sure to share this with your staff and patients. Internally, be sure to establish new patient classes and if possible make it mandatory by encouraging their family and friends to attend as well. Find time during the month to add topical classes related to health and wellness integrated with chiropractic and also as mentioned last week, use patient surveys to meet and greet their co-workers during ergonomic and stress management classes where they work and congregate. If you can plan it they will come and your patient volume with double in no time.

Make your office fun, there is no hokiness on the rungs up the ladder towards success. Acknowledge patient birthdays and milestones, feature a patient of the month that has followed their schedule or referred in the most new patients or whatever and gather positive testimonials (be sure they sign a waiver .. permission to use it) and share it on Facebook, Instagram and throughout the world of social media. If you are located in a small town word spreads so use digital and print media to tell your story, sponsor health fairs and be involved in community activities. Use holidays to decorate your office and use the holiday theme and spirit to indirectly enlighten your patients and community that we offer health and wellness while others hang around sickness and disease. Be the beacon that shines throughout your community, the place of healing and wellness that attracts others and be sure your front desk CA is the kind, considerate, compassionate and non-robotic person that would welcome you as the new patient’s first impression is on the phone and it is almost impossible to make an excellent first impression a second time.

Always strive to provide excellent service both you as a clinician as well as your staff. Be sure to have timely staff meetings, discuss issues and have everyone discuss a solution, have compassion to those patients cooperating but financially unable to maintain their schedule, make it happen and delegate the above activities to those that can be accountable to get it done

Have questions or need support be sure to reply to this e-mail and I will do my best to assist we all need to lean on each. If you need Health and Wellness Powerpoint presentations, even a new patient workshop let me know and it is yours, to edit at will, for a $60 donation to my local orchestra: www.dekalbsymphony.org/donate

So, That’s the Plan

It's As Simple As Plucking Fruit From a Tree

Postings This Week:

Established practice for sale in Tucker, metro Atlanta:

Turn key purchase with support from retiring doctor. Tucker is a growing community off of I-285 a few exits from Stone Mountain. The office is a self standing building with plenty of parking located on the main road with lots of exposure. This is a great purchase for an excellent chiropractor ready to take it over. Call 770-748-6084 ext #2 and mention Dr. Margolies’ office. You won’t be sorry

For sale portable adjusting table with cervical and lumbar drops

$250. Cervical piece elevates and recess lowers for HIO or CBP drops. Sturdy for in office use as well. Located in Westchester County, NY. Reply to: drpshashaty@aol.com for pictures and shipping costs.