|
From: Dr. Margolies.. 8-15-25
joel3639@aol.com
Review My Previous Chiropractor E-mails
Review My Patient and Community E-mails
Disclaimer: I may highlight words that link to Youtube videos or Google articles. I have no relationship with any company, person, financial or practice building recommendations. They are articles or videos I searched to pique your curiosity many with commercials. Please view, read and use with discretion.
Be Sure To Click On Highlighted Words For More Information
Please Forward to Others .. Sharing is Caring
Where to Find New Patients
It would be great to be a Pied Piper playing the flute alerting patients to follow you to the office. But in reality, if you have the time and energy to canvas your community or hire someone to do it for you, you can literally have your door unhinged with new patients.
If you consider how many cars drive by your office with a number of potential patients inside or the many people that walk by your office who never have considered chiropractic care or the local Mom and Pop shops and vendors you work nearby you can imagine that a: there is no lack of potential patients and b: there is no concern of competition since there is enough for all. Only problem, you have to get them in.
So, let's explore a typical community with the four areas of demographics that work for us. They are: Residential, Retail, Clerical and Labor. If you are lucky enough to have at least two of these within your community, you have the potential to grow as much as you like and open the spigot for new patients when you want
In previous e-newsletters, I outlined how to utilize the potential for each of them. Click on the links above and below for the e-newsletters to view. I imagine your first thought is, it'll take time, energy and money to canvas any of these and you are right. If you are one of the few lucky ones where your practice is on cruise control always popping with referrals and new patients be content and keep it up, but if you are always looking to grow and maintain your office flow time to get busy.
If time and energy is an issue, hiring a community liaison or marketing person may be in order. If trained correctly, they will pay for themselves in no time. As far as money, the budget allocated for marketing depends on how aggressive you want to be. But, if you want to either jump start a new or existing practice or expand your practice base, cultivating these areas of demographics works.
If your practice is within an office park, have you ever introduced yourself to the many office within the complex. Create professional alliances as well as community alliances. There may be a law firm, a real estate office, a gym, an office with many clerical workers, a corporate office or a number of restaurants or various other vendors. Each office has people that would benefit from our office and considering the potential referrals once word gets out, you are ready to go and grow.
Like a good Boy Scout, be prepared to introduce yourself, welcome them to the office and streamline the paperwork as well as office procedures to accommodate all those that come in. Friends, I can go on and on but unless I have a full day seminar this e-mail will have to suffice stimulating some thought.
YOUR HOMEWORK .. OPEN LINKS ABOVE
If you need some help or have comments concerning these and other e-newsletters, please reply back to: joel3639@aol.com
It would be great if you reply with your office information, website for my referral list. This is especially true if you are reading this outside of the USA
If You Have Questions or Concerns, Reply Back To Me: joel3639@aol.com
Let's Find a Solution Together
Be Sure To Forward This E-Newsletter To Others
|
