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From: Dr. Margolies.. 8-6-21
www.chirosmart.net
www.familychirocenter.net
Note: Looking to sell or purchase a practice, sell or purchase equipment or looking for employment, postings are free so reply back with them by Thursday for the Friday e-mail
Postings this week:
Chiropractic opportunities in Cairo, Egypt .. Metro Atlanta Relief Covering Doctor .. DC looking to rent space to a new start up Chiropractor in Marietta, GA .. Experienced DC available to cover your office in metro Atlanta .. For sale Omni Total drop Elevation Table .. DC is looking to purchase a Shockwave therapy unit .. For sale Zenith Hylo table
E-mail message this week .. First Impressions
I’m sure you heard that it is difficult to make a first impression the second time around. In our competitive world of healthcare, creating the impression of professionalism, compassion and service is something you cannot purchase or share online. So, it is crucial you take a moment to determine what impression, you, the staff and your office provides at first glance.
When have you taken a real close look throughout your office. An inspection that only the proverbial mother-in-law would do. A close look to see what patients see; smell what patients smell and sense the atmosphere that permeates room to room. If you haven’t, you must. Try to be objective and write down your first impressions, whether by sight, sense or smell. Think this is frivolous and wasteful, think again.
Patient retention and referrals depend on these impressions. You could fool them once, but not twice. Referrals and community networking will stop if your patients feel awkward referring new patients your way. Atmosphere is huge so minor table tears, persistent musty odors and/or dim lighting reeks of sloppiness, low self worth and worst, being unprofessional.
If your staff is ambivalent they are complacent therefore a reflection of you. They need to be impressed with how they react the patient and community. Front desk folks create the strongest first impression and that is on the phone. Their vocal tone, compassionate and appreciative demeanor and ability to multitask is the first impression even before you evaluate and treat. Therapy staff have a lot of time with patients and therefore reinforce office tone and the opportunity to stimulate referrals. But if their time with patients is based on quantity of time rather than quality patients will tolerate it for the moment but they will not refer or speak highly of your office.
I recommend you plan an efficiency and quality assessment of your office using your staff and if comfortable patients you can depend on. They should not be warned but asked when they first walk in the office to jot down their impressions and during a staff meeting have each one review them. I bet they are very similar and therefore a guide for immediate and proactive steps to clear up your act. Once the renewal begins it must be sustained. I recommend you make everyone accountable for each other and tweak quickly if you sense a slip and slide.
An office not reacting with their senses while relishing in the status quo is doomed to failure or a best-case scenario, zero growth.
Have A Great Day
Joel E. Margolies, DC
4910 Lavista Road
Tucker (metro Atlanta), Georgia 30084
770-491-3639
www.familychirocenter.net
Life College graduate 1978, use the Activator, Impulse, SOT, Diversified, Cox Lumbar Distraction, Ulan NRT, Rapid Release, Standard Process Nutrition, Cold Laser Therapy with Multi Radiance
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