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From: Dr. Margolies.. 1-19-24
www.chirosmart.net (older website with information that is never dated)
www.familychirocenter.net
Marketing in 2024 .. Awareness = Success
Creating Community Alliances
Disclaimer: I am using youtube videos to help enhance your ability to implement some of the ideas. I have no affiliation with any of the videos, the advertisements or programs.
Interested in assistance making this happen read below message
Last week, I discussed creating professional alliances. If you desire to expand your patient base it is crucial to expand your network and to your community using the demographics of retail, clerical, residential and labor. Begin slowly by scheduling lunch and learns as well as Breakfast Bagel Classes in your office. Once patients and their guests pass your threshold, you can bet you just created a new patient. The more classes the more patients. Shoot for monthly and expand from there. Today, we will explore residential and clerical .. by the way I can help you with this .. check at the bottom of e-mail
Residential: When looking for an office you try to find a location with action, easy to come and go, lots of parking and during morning and evenings it's safe and not off the beaten path. So, you wouldn't use a home within a subdivision or an apartment within a complex. But there may be thousands of potential patients that live there or close by and if you choose correctly using proper demographics, they, with proper marketing, can be your patients as well. The community has supermarkets (retail), libraries (health and wellness classes), gyms (provide wellness and stress classes), churches (lunch and learn wellness classes), shopping centers (posture screenings), fire and police (stress and wellness screenings and offer reduced fees), municipal buildings and the list goes on. by the way I can help you with this .. check at the bottom of e-mail
The key is to reach out. A professional database base, both in print and digital, can be purchased with names of new and refinanced home buyers as well as a new business. Google search and check some out, it takes a lot less time acquiring names and numbers this way. Or use the on-line yellow pages or Google to find a church, social club, gym, library etc and create a database and when ready reach out offering a free wellness class, a lunch and learn, a stress management class or at the library review a wellness book and provide a book review in the conference room. by the way I can help you with this .. check at the bottom of e-mail
Clerical: Personally, I found this my most effective marketing tool. Yes, you have to get out and present stress and ergonomic classes but if done correctly can expand your patient base tremendously. Without exaggeration, when I started with these classes I literally doubled my practice within a few weeks as attendees followed through with their complimentary evaluations.
Let's look at why clerical stands out as a marketing tool:
OSHA and CDC monitor work injuries and their statistics reveal that one major cause of work injuries, worker's compensation claims and employee downtime is Repetitive Stress Injuries. We know that carpal tunnel syndrome, chronic neck and shoulder pain, cervicobrachial syndrome with radicular consequences often are result of clerical work. So, share it with your patients that work under these conditions and the community at large. Doesn't take a rocket scientist to realize that once awareness and solutions are available, the wise amongst us will consider change and possible therapeutic care .. chiropractic. This applies also to gamers, people using their wrist for work or play and others, they are out there, just find them. Create monthly in-office workshops using Powerpoint or other methods of expression.
Demographics: You have a limitless pool of potential new patients to draw upon called demographics: Retail, Clerical, Residential and Labor. Pull out a map and using a protractor draw a five - ten mile radius around your office. A dense urban location can be less while a rural location may be a bit more. This is your draw area. Drive around and note locations and streets of the viable warehouses, office parks, courthouse for PI attorneys, municipal buildings, etc. This can be done even remotely with much time and effort but once an established database is complete it will be used as a marketing resource whenever you need to bring the genie out of the box.
I can go on and on but simply put, there is no limit to new patients just a limit to your desire to get them. There is no limit to a successful referral based practice just a limit to your ability to tell the chiropractic story, make it happen and sustain it. There also is no limit to having a fun time while creating an income, helping others and providing for your staff, no just a limit to your vision and goals. All it takes is accountability, some resources, patience and a driving purpose .. We can help you here as well .. check at the bottom of e-mail
The Powerpoint covers above are from the many Powerpoint presentations I used for my in-office patient as well as community workshops. They are extremely informative and will be very beneficial creating community alliances. They can be edited easily. I have many more patient and community workshops. Each presentation is $60 and will be downloaded to you. Reply back for further information; joel3639@aol.com
Interested In Assistance Making All This Happen
As a recently retired veteran of 45 years in our honored chiropractic profession, I have either seen it all, heard it all or just forgot to look or listen. There is so much you can squeeze out of a lemon to make delicious lemonade.
It is not my intention to burden any doctor with more bills without some successful outcome and that would be increased activity of active and inactive patient flow, new patients and community alliances. It takes time, energy and a dedicated staff member or yourself to plant the seeds and nurture their growth. This is what I am attempting to create for you and your office.
Hopefully you will consider this as a wise idea and investment for 2024 and reply back with your interest. Be sure to provide your office contact information, website and what you feel you need to make your practice grow, where you think I can help and I will reply back to you and provide further details as well as costs.
To make it viable for me, I will need a minimum number of interested doctors and I expect it may take a few more weeks to gather the numbers as well as my being prepared to deliver what your office needs to jumpstart your successful New Year.
It took time to write this e-mail, provide some resourceful links and if you feel it has been worth a read, than my program is for you
Please reply to: joel3639@aol.com
Here is what to expect:
Ø > We will create or redefine your office website and help you establish a timely e-mail program. Many doctors are paying too much for their website which has not been active and not reaching out to their patients and community
Ø > We will add Spinal Knowledge, Wellness Concepts, Nutrition with Healthy Recipes, Stretching, Exercise and Researched Blog Content to your Website and E-mails
Ø > We will create Your Social Media Presence and Maintain It Adding to Community Awareness
Ø > We will provide a Monthly Marketing Program for your Practice and Community
Ø >, If Requested, Personal Consulting which includes staff .. Fine tuning your marketing program
If interested, reply back to at: joel3639@aol.com |