From: Dr. Margolies.. 9-27-24

Review My Previous Chiropractor E-mails

Review My Patient and Community E-mails

Disclaimer: I may highlight words that link to Youtube videos or Google articles. I have no relationship with any company, person, financial or practice building recommendations. They are articles or videos to peek your curiosity many with commercials.  Please view, read and use with discretion.

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 The Personal Injury Component

A successful practice has a diversified patient base. Depending on your marketing and referral efforts, patients walk across your threshold from either their work, social life, sports or their house of worship as well as referrals from professionals such as healthcare providers and attorneys. Every component of demographics: clerical, labor, residential or retail are fair play.

In future e-mails, I will focus on all these demographic pieces of the puzzle but today, I will discuss the most lucrative which is personal injury and a relationship with attorneys. If interested, I have an Attorney Workshop Powerpoint presentation you can purchase for $60, many of the graphics below is from this workshop. If not used as a presentation the slides can be printed and used as a handout or the information will provide the knowledge you need to feel comfortable helping patients and discussing PI with a patient, medical physician or an attorney.

This 60 slide workshop is a unique way to meet paralegals as well as PI dedicated attorneys in your office or meet a number of them in a hotel like a CE class. All law firms have paralegals that usually refer clients to healthcare providers and it might as well be you if you spend time educating them about chiropractic and your office

If you send this presentation to your state Legal Bar, they may approve a few hours for continuing legal educational credits, as I did years ago with the Georgia Bar. This is especially useful as it creates acceptance between you and the bar as well as a number of CLE credits can be acquired. There are specific logistics that have to be followed, if you need some help let me know

Back in the day, when I taught at Life University, one of my lectures concerned personal injury. We usually had over 50 students in the class and by a show of hands, I asked how many would work with attorneys and consider personal injury as part of their overall chiropractic services. Many of the students kept their hands down. I followed with another question. By show of hands, how many folks in the room would go directly to a chiropractor if they were personally involved in an auto collision? Almost everyone had their hands up. So, why not accept an attorney referral a great idea for those in need, their potential patients.  

Well, possibly their concern was working with an attorney or going way beyond their comfort zone if litigation was involved. Would the attorney dictate treatment, demand to send their client/their patient away for medical evaluations and worse play games when settlement money is not distributed as expected or would they fall all over themselves in a deposition or worse in court.

Doctor, these are legitimate concerns, but the question remains, if you’ve been reluctant working with auto, work or slip and fall accident case, the problem may not be from the outside but from the lack of confidence you possess inside, as working with PI may require your expert opinion, a deposition and rare but possible day in court. Scary and definitely outside the comfort zone of most but the question above still remains, would you go to a DC after your own collision and would you be concerned if the doctor was reluctant to help you because their level of confidence did not match their level of technical competence.

Time now to view Youtube videos, search Goggle for articles and better attend PI seminars. My Powerpoint presentation is a great way to learn anatomy and the reality of an auto accident but nothing replaces attending on-line or in person seminars. Below are some of the slides in my presentation

Therefore, I recommend you consider a few courses on proper management of the Personal Injury component of your practice, proper terminology, scientific facts and figures that make you the expert you already are and the best way to approach, care, nurture and feed the animals called attorneys in your neighborhood.

You Can Purchase My Attorney Presentation for $60
E-mail at: joel3639@aol.com for further information

I love being a chiropractor, I love helping my patients and I love the idea that I own my domain. The alternative is a job like this