From: Dr. Margolies.. 10-4-24

Review My Previous Chiropractor E-mails

Review My Patient and Community E-mails

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Posting: Practice for sale in Beachwood, Oh

(Cleveland suburb): Reply to clori27@gmail.com

Demographic Component .. Residential

My first adjustment in 1972 was with David Singer, DC. Although he was fairly new in practice, he was generating new patients with innovative ideas using all components of demographics found within his community. Dr. Singer, above, was influential in my success as he continued his career as one of our profession's best consultants and used the four components of demographics as a hallmark within his weekend seminars. Many of my ideas I share with you are from his vision.

Demographics is used in marketing to target potential clients, in our case patients.  Unless, your practice is deep within the boondocks, there will be homes, apartments, schools, first responders, municipal facilities, Mom and Pop shops, libraries, sport venues, houses of worship and more.

If you are savvy enough and have the will to start and follow through with any these venues, you can spend weeks cultivating new patients by introducing yourself and your office to them.

Every business appreciates the journey towards success and readily helps others find the path. It is just a matter of meeting and greeting using various forms of marketing. If your office is located in a shopping center, your neighbors also strive for business and success and if reached you can assist each other. Determine how there business model can fit with yours. The hairstylist can use an adjustment after a day of work and once they see the benefits of chiropractic they may slip in a mention a recommendation to your office to clients when a conversation presents itself. What about the real estate office that meet and greet new folks to your community, restaurants with wait staff on their feet all day and the list goes on.

I realize that many of you may be satisfied with your practice and going with the flow is the way to go. Others may be interested doing community spinal screenings, health fairs, lectures and meeting high school sport coaches, participating in church programs and meeting the needs of their teachers and first responders. If you are interested to personally provide these services or have a staff member or community liaison do it you will see your practice grow as seeds are being planted. Home school groups can always use a doctor/teacher outline the wonders of the body with the Nervous System supreme. Libraries with a lecture space will love to have you review a book about Health and Wellness and Police and Fire/EMT will always welcome relief from a hard day's work.

The purpose of my weekly e-mails is to introduce ideas but it's up to you to implement even a one. I'd love your feedback with a quick message to: joel3639@aol.com with any suggestions as well

Look around your work neighborhood and begin thinking how you can expand your brand to reach potential patients. There are no limits to finding them just limits reaching them .. start now