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From: Dr. Margolies.. 1-31-22
www.chirosmart.net
www.familychirocenter.net
Note: Looking to sell or purchase a practice, sell or purchase equipment or looking for employment, postings are free so reply back with them by Thursday for the Friday e-mail
Posting this week:
Associate position available in Greensboro, Ga:
E-mail message this week .. Plan To Succeed
Long Winded Message But worth Every Syllable .. Please Share
The other day while driving through my neighborhood, another restaurant sign changed and placed on the same location as a previous restaurant for probably the third time. I hope three times is a charm because they never seem to survive more than a season. The food industry is very volatile and risky at times, expense and dreams are often squashed dependent on customers coming and bring others again and again. Sound familiar? Today with supply chain difficulty, finding and keeping competent and trained staff the risks have worsened.
Restaurants are the ultimate service industry. Every chance for failure must be considered such as lighting, seating, color scheme, wait server training, chef and cooks trained and ready to go and products chosen for taste and color. Loans have been secured with the initial expense thrown this and that way to assure a great run. Everything is in place, servers, kitchen, cleaners, tables and chairs all waiting for the first wave of customers. Sounds ready to go but what might be missing?
The location was chosen because it bypasses two main roads and parking is no problem. The menu will accommodate most palates with a little emphasis on specific tastes while chefs fresh from culinary school were eager to learn and help. Sounds ready to go but what may still be missing?
Prior to opening week, a test run, soft opening, was offered for the construction crew, restaurant staff, management and their families. Everything went well, food was served on time, plates were full and tasty and service was without flaw. An all personnel meeting was called the next day with little critique, as everyone was pleased and hopeful that the restaurant would be huge success keeping everyone employed for quite sometime and helping the investors realize their financial risks were worth it. Sounds ready to go but what might still be missing from this scenario?
Okay, it’s too soon to see if this restaurant will remain relevant after a few months. I hope it will as so many plans and dreams went into it, so many people involved and so much money used. If they squander it, it may be the reasons the others failed, lack of customers, lack of repeat business and referrals word of mouth and social media positive reviews. Maybe it was prices, too high tends to bring a special crowd that can afford it but leaves out many. Maybe it was the lack of sustained great service as enthusiasm wanes when complacency sets in since polices were not followed. Maybe it was quality as funds were dwindling at the same rate as customers. Corners had to be cut, first downsizing staff, finding cheaper vendors and losing management to greener pastures.
So, what still seems to be missing, what component towards success did I not include in my story and how often do we make similar mistakes either as a start up chiropractic practice or one that has been around for
awhile?
Let's see, what was done to create awareness for the restaurant (your
office), what budget was set aside and marketing tools were employed to bring interest to the restaurant (your office) and how much time was set aside to ensure that people (patients) would come rather than having a marvelous facility ready to go but left to chance and luck to succeed. Consider This
The Taj Mahal visited by millions each year is a marvel of architecture
and form, a wonder to look at but it’s main purpose was as a mausoleum, a tomb, is this what ambiance offers?
Doctors, the story above is real to so many young doctors exiting school and hopeful to make a go in our profession. It is also true for the struggling veteran having their hopes and dreams squashed as the economy tanked along with their bank accounts. Intentions and expectations were high but circumstances squandered them. Yes luck has a lot to do with success but planning has a lot more.
This is a long winded story for a short answer to a time-honored question, why one succeeds where others have failed. Could be they forgot to tell everyone.
Marketing may be the missing link. It can be as inexpensive as your report of findings, a New patient Workshop, a knee to knee patient discussion about chiropractic, an office and community workshop, contributing your or staff time during community events, creating professional alliances and having timely in-office events. Money should be set aside to create awareness through marketing but spent wisely after much thought, focus discussions and help from consultants or colleagues. We are trying not to create a beautiful edifice like the the Taj Mahal, a mausoleum
Every car driving by your office, the Fed Ex or UPS delivery person and every person you meet in the mall or about town, every parent and child has someone they know that needs chiropractic care. They need to know why and all about you. It's never a lack of new patients, it's always the lack of getting your story out.
Valentines Day is coming up, are you ready to be Heart Healthy and give of your heart? Have you create and ready to give a Chirotine, an incentive for patients to share their chiropractic story with others.
Spring will be here before you know it, are you planning and planting seeds for community harvest concerning corporate health fairs, ergonomic classes and more? Never a better season to contact other healthcare providers, attorneys, health food stores and gyms, they all have active patient and clients needing your care.
Tailor this around covid and the restrictions within your community. Create Powerpoint presentations to use during live or streamed zoom chats as well as within the corporate offices and be ready to educate, show and tell even from a distance.
If You Read This Far, Plan and Get Going
You Don’t Want To Either Maintain or Create Your Own Taj Mahal
Have a Great Day,
Joel E. Margolies, DC
Family Chiropractic Center
4910 Lavista Road
Tucker (metro Atlanta), Georgia 30084
770-491-3639
www.familychirocenter.net
Life College graduate 1978, use the Activator, Impulse, SOT, Diversified, Cox Lumbar Distraction, Ulan NRT, Rapid Release, Standard Process Nutrition, Cold Laser Therapy with Multi Radiance
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