|
From: Dr. Margolies.. 7-31-20
www.chirosmart.net
www.familychirocenter.net
Note: If you would like a copy of my Creating a Family Practice Powerpoint Presentation, just reply back and I’ll reply back with it. It goes along with the theme today. Be sure to include your office information similar to mine at the end of my message. Sharing is Caring
Postings this week
Associate position available in Greensboro, Ga
E-mail message this week .. Patient Referrals
The most important facet of creating referrals from patients is to have your office user friendly. I use and love my Macintosh. Apple professes to have the most user friendly operating system. The marketing arm of Apple, and they have been doing quite well lately, is simply to think differently. Doctor, if you want your practice to expand, you too must think differently as well as your patients.
In order to expand your office with patient referrals, perception is crucial. A friendly office atmosphere where the staff actually demonstrates concern and lifts the spirits within the reception and treatment areas makes a huge difference. DC’s with an open adjusting area know what it means to keep the positive momentum going as they are always on stage. But words are often less important if positive energy saturates the office. I’m sure you know of many instances where across a crowded room you just sense this or that person has a gentle personality that would match yours perfectly. Often people gather around people who are conservative with words but liberal with kind deeds.
Referrals stem from others wishing to help others, either they wish to help your practice grow or wish to help others remain well. If your office has an uncanny uncaring tone or too business like, it may result in a lack of patient referrals and constant patient drop outs. In my opinion, a major revamping of staff or your attitude is in order. Conversely, an office that is full of spirit with empathy is a happening place which is truly a joy to come to, don’t you think patients pick up on this.
Attitude and perception is all it takes to generate positive energy in the office. Asking for referrals out of desperation is the wrong attitude and is quickly perceived as such. Asking for referrals because you want them to share your gift of adjusting after you have educated them to the reality of chiropractic and they are now part of community health and wellness is perceived as caring and often many patients willingly comply.
Since your staff is a reflection of you, take a long peek in the mirror and determine if the problem is right mirror. If this is the case, consider change as the opposite of caring is uncaring and the opposite of joy is disgust, you choose.
Patient awareness is the key to referrals
Have a Great Day
Dr. M
You can always unsubscribe at the bottom of this e-mail
Joel E. Margolies, DC
4910 Lavista Road
Tucker (metro Atlanta), Georgia 30084
770-491-3639
www.familychirocenter.net
Life College graduate 1978, use the Activator, Impulse, SOT, Diversified, Cox Lumbar Distraction, Ulan NRT, Rapid Release, Standard Process Nutrition, Cold Laser Therapy with Multi Radiance
|