From: Dr. Margolies.. 6-3-22

www.familychirocenter.net

Posting this Week:

Practice for sale in Midtown NYC

Patients Are Like Plucking Fruit From a Tree

As chiropractors, a self-sustainable business professional, we have the ability to create as much success as we desire or as little if this is your druthers. Personally, I side with more rather than less as long as it was gathered honestly and ethically. Our role in the healthcare pie is obvious to us but not so within the general population. Our communities are full of potential patients just waiting to hear our message and participate in the wonders of chiropractic care. Therefore, the DC that is able to capture these folks and bring them on board honestly and ethically wins the prize. Is there anyone reading this message that doesn’t agree? The problem lies on how to approach meeting these people and bring them along for the chiropractic ride.

Way back when, as a student at Life College, we had to hustle up patients for our student clinic. Some students used various methods to attract a small cadre of people while others relied upon established patients provided by graduating interns. I chose to seize every opportunity to share my chiropractic experience by telling the story of health and wellness with chiropractic care. One day, prior to leaving the Marietta police station to be fingerprinted, a requirement for waiters serving liquor in a restaurant, I asked the desk clerk if there was a police academy. Lo and behold there was and after meeting the officer in charge, I scheduled a number of stress management classes for their recruits. During my class, I discussed biomechanical stress and emphasized chiropractic care as a solution to their physical stress allowing them the opportunity to be checked and treated at the nearby chiropractic college clinic. After the class, I handed out a sign up sheet and asked everyone interested in a chiropractic evaluation to jot down his or her contact information. So many responded to this one talk that I was giving new patients away. This was followed by more talks in other venues throughout town. There were no limits to new patients and success, just a limit to your vision and ability to see it through. I mentioned to a fellow student that a new patient was like plucking fruit from a tree. It remains so today.

You may argue that your location is resistant to new ideas but as a business planning your success should have started prior to opening your doors, it should have begun with a careful demographic review of the location and the potential to attract business, in our case, patients, where they live, work, pray and socialize. I suspect that no matter where you are located, some components of these are available.

So start today by evaluating how your practice has grown .. or not. Review the weak areas of patient recruitment and weakness within your practice management. Review those accountable such as staff and determine if they are literally well trained or just wing it day by day. There is so much to consider concerning practice and staff management that hiring a coach are often the only way to make a breakthrough. I recommend you spend time in reflection and if you have questions, please e-mail them to me so we can work it out .. it’s free

Think of your practice as a farm, cultivate the soil, plant your seed, fertilize and water then pluck the fruit from your labors. It’s as easy as that

Have a Great Day

Postings:

NYC - Midtown East: For Sale and/or Sublet. Professional Office/ Property and Practice available. Doctor is retiring after 43 years. Own your own property! Co-op: Duplex. Excellent opportunity for Chiropractor starting a practice to acquire a 43+ year established practice; or for an established DC to infuse a well established practice base directly into their already existing practice as a satellite location, or... as a 'pied a terre' home /office opportunity (currently zoned Prof + Residential). 1450 sqft. office with multiple treatment areas. Perfect, functional layout, with variety of new technologies and top-of-the-line equipment, including: digital x-ray, 3 motorized flexion/distraction (Hill) treatment/ exam tables and a full array of many PT modalities. Cold Laser, TWO spinal spinal decompression tables including DRX9000, Active Therapeutic Movement (ATM) and more! Includes 2.5 private, in-office, bathrooms, double reception desks + spacious waiting room. Ground floor sidewalk entrance (with large sign space) AND, separate doorman entry, with elevator access.  Walking distance from Grand Central and United Nations building, on a beautiful tree line block, between busy, corporate 3rd Ave, the upscale residential  community of "Turtle Bay" and a booming millennial scene. Amazing opportunity to take over a well established MD/PT/DC practice and OWN the property, that has enjoyed the reputation for providing quality care in this community for almost 45 years. Contact:  Draw409@gmail.com. Preview photos and offer at:   https://www.bhsusa.com/manhattan/midtown-east/235-east-49th-street/coop/21504274