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From: Dr. Margolies.. 8-14-20
www.chirosmart.net
www.familychirocenter.net
Postings this week
No postings this week. There is never a charge to post your practice for sale, looking for an associate or IC position, selling or looking for equipment. Be sure to reply back with the post by Thursday for the early Friday e-mailing. Remember these e-mails reach worldwide
Live stream CE classes: https://www.fettermanevents.com/
E-mail message this week .. Office Surveys
How can we decide which direction to energize our office without first determining what would work, be cost effective and bring the most return for the buck or time. Would it be best to stick our finger in the air and determine which direction the wind decides to blow or better yet, question our specific audience our patients, community, corporate leaders and those that influence others. Here is where a well written patient survey comes to play.
For patient management, you may be concerned that too many people are dropping out of care. Rather than panic, you question why and when. If they drop out during the first few visits it is indicative of an uneducated patient or doctor not emphasizing the value and necessity of their care. It may be money issues stifling referrals or patients following through. It could be a time concern such as waiting in the reception area too long or not being greeted warmly as a service-oriented practice should. All these aspects in patient and practice management play a role.
This is where a survey comes in. If you determined that patients are dropping out of care prior to their fifth visit, you may wish to question their knowledge and concerns on the fourth visit with a thought provoking survey. This will be a safety net answering their questions and filling their void of misunderstanding. It’s also a perfect time to be assured they understand their problem and your chiropractic solution. The survey prompts you to also promote referrals, ergonomic and civic workshops and schedule them and their family and friends to your new patient orientation and other topical workshops. The survey, if answered honestly, allows them to reveal potential concerns such as finances, time restraints and more. You may decide after reviewing these surveys that you have to layer your fees and services over a period of time rather than all at once, cut down on chatter, streamline efficiency and work with staff to consolidate purpose and mission.
Marketing surveys question where they work, type of work, physical demands at work and if these have affected their back and health. Be sure to focus of spinal areas such as neck and upper back for clerical work as well as lower back with material handling or repetitive activities.
Create some surveys today
Have a Great Day
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Joel E. Margolies, DC
4910 Lavista Road
Tucker (metro Atlanta), Georgia 30084
770-491-3639
www.familychirocenter.net
Life College graduate 1978, use the Activator, Impulse, SOT, Diversified, Cox Lumbar Distraction, Ulan NRT, Rapid Release, Standard Process Nutrition, Cold Laser Therapy with Multi Radiance
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