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From: Dr. Margolies.. 9-4-20
www.chirosmart.net
www.familychirocenter.net
Note: Looking to sell or purchase a practice, sell or purchase equipment or looking for employment, postings are free so reply back with them by Thursday for the Friday e-mail.
Postings this week
Practice for sale in Harleysville, Pa .. For Sale Practice on the West coast of Florida .. Treatment room available to rent in Sandy Springs, metro Atlanta .. On-line Continuing Educational Classes
E-mail Message This Week .. Can You Do It All
Years ago, when I was readily presenting a few community workshops per month, I was working on one presentation during a continuing educational class while I attended a Life Homecoming, a doctor sitting next to me asked if it was possible to implement all the programs I was writing about. I gave this some thought.
A successful marketing and public relations program require constant nurturing and a person dedicated to tweaking and following through to see each component through. For example, I presented my Stress Management PowerPoint program to a large local corporation. It took a while to make this happen and I wasn’t going to leave the building without locking in months of future classes. So, we came prepared with a calendar to fill in future lunch and learn program months into the future. The programs would vary from Stress Management to Ergonomics and from Nutrition and Weight Management to Exercise at the Workstation. Since I created thirteen programs already, there was plenty to share with them. Each program stood on its own and would benefit their employees and my being there would only gain my credibility, benefiting my bottom line with increased new patients and their referrals. The program was well received, we left the building locking in three months of two classes per month. But, to implement this win and expand it to other corporations in the area takes planning and someone dedicated to make it happen.
Think about it, if every week you were providing a lunch and learn, participating in a health fair and screenings here and there, what numbers would you be putting up. This doesn’t even include your new patient in-office classes and the referrals you would generate. Can you and one CA do the job, probably not, but to take the giant step and huge leaps it takes a public relations person dedicated to the task. This is the time for chiropractors to tell the story and have it passed on.
Do you have time to present these programs or better yet, the confidence to do them? Doctor, do you even have new patient spinal orientations for your patients? If the answer is no, you have to find someone and hiring the right person is the trick. Rather than hiring through desperation and throwing good money down the proverbial drain, it’s best to take time interviewing and choosing wisely. Finding someone confident and competent is the trick and the goal. Someone having the time and wisdom to take the ball and run with it through the goal post or slam dunk through the hoops on a regular basis. Someone interested in reaching and exceeding their goals and possibly motivated by monetary gain with each goal being met. They are out there, but first you must decide if you wish to take your practice to the next level being able to sustain it with sound patient and practice management procedures. Also, are you strong enough to see more patients, both adjusting and examining as well as providing strong reports and leading them to maintaining their spinal care while bringing their spouse, children, family and friends.
If you have any questions, please ask. I have a number of community and practice management Powerpoint programs ready for you to edit and use. Each $50, reply back for the list
Yep, it takes time and skill but you can do it or have fun trying.
Have a Great Day
Dr. M
You can always unsubscribe at the bottom of this e-mail
Joel E. Margolies, DC
4910 Lavista Road
Tucker (metro Atlanta), Georgia 30084
770-491-3639
www.familychirocenter.net
Life College graduate 1978, use the Activator, Impulse, SOT, Diversified, Cox Lumbar Distraction, Ulan NRT, Rapid Release, Standard Process Nutrition, Cold Laser Therapy with Multi Radiance
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