From: Dr. Margolies.. 2-10-23

www.familychirocenter.net

Please forward this to your chiropractic colleagues

  E-mail Message This Week .. Are You In a Rut

Last week I received an e-mail from a chiropractor with years of successful business experience feeling he is in rut, losing his chiropractic mojo and finding less joy with each passing day. This obviously will reflect on his practice, staff and family. So, I’m sure he is not alone, in fact, you may be in a rut too. It is part of business life and like maintenance adjustments, management of a business is on-going.

I replied back to this doctor with some humble ideas and asking that he find some quiet moments to reflect why and when he descended into his chiropractic abyss and solutions. Usually a few tweaks will suffice but the further you descend and lose faith in your abilities, the harder and longer it takes to get back on top.

If you remember Rocky II when his trainer realized that the champ was getting complacent, not training as hard for the next fight and taking for granted his long fought fight with Apollo Greed. Rocky needed a wakeup call and there was no better place than his old gym with young fighters eager to achieve, eager to learn the ropes and each with that Eye of the Tiger. Mojo was brewing there and Rocky needed to see and feel it and it brought out his Eye of the Tiger, his Chiropractic Spizzerentum or enthusiasm and training began in earnest.

Doctor, as I have written many times before, your practice reflects you. Your staff's enthusiasm and patient compliance is a reflection of you as well your take home pay and hard earned income. So, dust off your mirror, use a heavy dose of Windex and take a peek, who do you see? Yes, it's YOU

After 44 years of practice, I still have my mojo and my humble solo practice reflects it. My front desk CA with me for more than 20 years is a gem loved by all and still has the joy to make that first impression stick and lead those passing our threshold towards Health and Wellness. What more can I ask but if I turned things around and felt bitter and angry for a lack of referrals or a mass exodus of established patients with little to no recall system, I too would be angry, complacent and lose quickly my joy to open for business each day. Is this you?

I can go on but each case of rut is unique with threads of similarity. Take a few moments and consider that you are a practice manager guru, a doctor with pin point knowledge to salvage and turn a practice around and if you were they and you asked yourself what’s up and what can you do to get out of your rut, how would you answer it?

I’m sure that with your present income, any debt, personal and/or spiritual issues, staff and location within just a few weeks they would turn things around, be afloat and sail smoothly as it was meant to be.

First step would be to set ground rules and draw a line in the sand that you do not dip below. Set achievable goals with specific action steps so you see a few wins. Begin to rejuvenate your staff with small goals and provide some financial incentives after a few weeks of wins. If they are unsalvageable and you gave them a few pearls of wisdom and training and they still cannot come around, it’s Happy Trails, Sayonara, Adios and out the door, but this should be the last step, educate, train and have staff meetings regularly even with one person or who looking in the mirror to begin to blend your goals with theirs.

I can write on forever. The message above may be unrealistic but it is not. If you find yourself in a rut, stop and reflect and reply back to me with what, when and some solutions and I will gladly help you get back on top but the first step is to acknowledge the next step is to turn it all around

Rut. Funk, No Motivation all the same. Check some of these links:

www.youtube.com/watch?v=7XFLTDQ4JMk

www.youtube.com/watch?v=ljqra3BcqWM

www.youtube.com/watch?v=6MBaFL7sCb8