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From: Dr. Margolies.. 9-25-20
www.chirosmart.net
www.familychirocenter.net
Note: Looking to sell or purchase a practice, sell or purchase equipment or looking for employment, postings are free so reply back with them by Thursday for the Friday e-mail.
E-mail message this week .. Opportunities
Above every dark cloud is a sun drenched sky. How you look and react to circumstances above and beyond your control dictates your future. Since the corona virus, an economic cloud has covered the entire world and the best of financial brains are unable to get a grip on it or explain it away until the all clear signal sounds and life and commerce opens up. Credit is being squeezed and elective expenses are being scrutinized as never before. Unless you are in heavy denial, it will affect you one way or another. So, to make lemonade from a huge lemon, let’s explore how we can use this dreadful time to better assist our communities and our pockets.
First, the one button that most folks understand is stress. In fact, this is the most requested Powerpoint presentation I sell and gave. No doubt the psychological community has various coping programs but they never get into the other four components of stress that goes beyond the emotional. They are Physical, we can relate and offer sage advice to handle this, Chemical, time to discuss nutrition and the polluted body, Neurological, this one is our baby and Physiological, the ultimate scrooge to health and wellness via the subluxation complex. Stress is an all-inclusive provider; it gives and takes from all. We chiropractors, advocates of reducing neurological and physical stress and advocates of wellness with nutritional and adjusted daily living advice, are a one-stop shop of wellness before, during and after hard times. It’s now a matter of education and value and the game is getting the message out.
A common theme in any marketing endeavor is education. The more your patient/community realizes that you are a solution solver and the value of your service is outstanding they will flock to you. Whether you use posters, placards, outdoor signs, give talks, screenings or just hand your cards out, a little extra effort and thought will reap huge rewards. The theme for the moment is Stress and how it affects physical and emotional performance, well-being and demeanor. Have a staff meeting, patient focus groups and decide the best approach for your community. Living in the world of covid-19 creates a challenge to meet and greet, so be creative with zoom meetings. Start with patient classes/workshops then branch out with ergonomic programs discussing the five components of stress to your patients, corporations and community. Use your Facebook presence to introduce these concepts and gathering interest with your zoom meetings. Create a short survey form for each patient to complete to determine their interest in these programs and best times for your zoom classes and use patient e-mails to reach as many folks as possible to gather this information as well
Word will get out you are a solution for an insidious and dangerous thing, Stress.
This is your opportunity
Have a Great Day
Dr. M
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Joel E. Margolies, DC
4910 Lavista Road
Tucker (metro Atlanta), Georgia 30084
770-491-3639
www.familychirocenter.net
Life College graduate 1978, use the Activator, Impulse, SOT, Diversified, Cox Lumbar Distraction, Ulan NRT, Rapid Release, Standard Process Nutrition, Cold Laser Therapy with Multi Radiance
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