E-mail message this week .. The Challenge

 

A successful business never rests on its laurels but uses the energy of success to drive towards an even brighter future. In reverse, a struggling business usually accepts the present never reaching beyond today. The challenge for both is similar in one case keep the momentum and for the other break free.

 

For the successful clinic, rule number one, practice with service as primary providing a little extra taking you a long way. Rule two is to increase services so patients and the community see your office as their gateway towards wellness and feel obligated to tell others. Rule three, begin a campaign of patient and community education taking it to the masses attempting to meet and greet as many as your time allows. Rule four, increase staff awareness creating a solid team reinforcing the chiropractic story to your patients, their family and friends encouraging referrals and patient compliance. Rule five, evaluate the money line. Rule six, streamline and correct front desk efficiency and paperwork to streamline practice and patient management.

 

For the struggling practice the same road is used except they have to step outside their comfort zone. First, draw a line in the sand and decide not to go down any further. Second, review the previous six months of practice data looking for any patterns when patients drop out, not paying their fees, not complying with doctor directions or finding that referrals are an exception rather than the rule. Third, they have to tackle practice momentum. During a staff meeting, discuss freely the energy generated by each member, even if just the doctor and front desk. No energy, no growth.

 

The answer towards turn around is finding a lightning rod of energy that excites and ignites the practice. Possibly it’s learning a new technique, including nutrition and/or rehabilitation. Possibly it’s creating Health and Wellness classes to spread the word or possibly it is asking patients for referrals and networking within the community.

 

Most important is a renewed excitement for our work. Chiropractic is a business but most important it is a vehicle for others to regain their health and wellness. Tap into this and the rest will be history.

 

This My Friends, Is The Challenge