E-mail message this week .. Diversification

 

Today, more than ever, diversification plays a larger role. Your investment portfolio would have taken a lighter hit if your investments were spread amongst diverse offerings such as dividend bearing equities,  specific long standing favored sectors, fixed income and cash. All eggs in one basket create a nice place to break all at once. Therefore, a closer look at where you can expand your community exposure will pay handsome dividends without compromising your philosophy, technique or practice style.

 

Community awareness via education and introduction creates a new link to potential patients with a diversified exposure to income and coverage. Meeting and greeting allied professionals and corporate leaders will expand your reach for educational presentations, screenings and health fairs. Reaching those with influence, such as healthcare providers, teachers, church leaders, coaches, paraprofessionals and social chairpeople provide a broad exposure to new patients and those with interest in health and wellness.

 

Doctors, if your patient base has been stagnant or slipped a bit, it becomes imperative that you dust off your marketing and public relations books, tapes, DVDs and attend seminars to provide the knowledge and enthusiasm you need to divert practice flow to your office. Listen, our goal and mission is to assist our community with our professional skills, not to stand on ideals without offering wellness to others. The trick is to reach out and gather the masses.

 

If you are lacking new patients get your act together by attending seminars, purchasing educational media and converse with your successful colleagues. Gather your staff and discuss your practice direction and objections to expand community awareness and hopefully with some extra work new patient call will spike. Don’t be surprised if staff resistance is where you least expect it. Handle it and move along. Review your neighborhood then delegate staff or hire a community coordinator or liaison to reach out with introductions and programs for their employees, players, staff, clients, customers, patients and parishioners. Don’t forget to fertilize your own garden with excellent patient care and education, in-office programs while always expecting referrals.

 

So, what are you waiting for?