From: Dr. Margolies.. 1-5-25

www.chirosmart.net

www.familychirocenter.net

Shameful Plug:  

I am gathering my team to enhance your practice brand and introduce your office to your community. No better way to increase patient volume and add income.

Luckily, I have experts available to jumpstart the process. All I need is your interest and commitment to make it happen. 2024 may be another volatile financial year with stock investments up and down but placing money into your office with cost effective programs and services as well as increasing you and your staff education will bear fruit for the long term. Trust me, I have been there before with an understanding of what works and what doesn’t, so for you to recreate the wheel is not necessary. Just to scratch the surface, here is what to expect:

Ø > We will create or redefine your office website and help you establish a timely e-mail program. Many doctors are paying too much for their website which has not been active 

Ø > We will add Spinal Knowledge, Wellness Concepts, Nutrition with Healthy Recipes, Stretching, Exercise and Researched Blog Content to your Website and E-mails

Ø > We will create Your Social Media Presence and Maintain It Adding to Community Awareness

Ø > We will provide a Monthly Marketing Program for your Practice and Community

Ø >, If Requested, Personal Consulting which includes staff .. Fine tuning your marketing program

This is a rough draft of what I am creating for those doctors interested in a cost effective way to increase patient/community awareness, increase patient volume and add to the bottom line. 

For sure there are many chiropractic consultants out there so do a diligent Google search but be aware that in our social media world and competitive nature of the healthcare industry being proactive is the ticket to success so doing nothing is not the way to go worse is to let it die on the vine. Marketing momentum is the key

By the way, website, social media and e-mail awareness transcends geography so whether you are located in Arkansas or Zimbabwe the concepts remains the same.

Last week, besides the US many chiropractors in Canada, Europe, Middle East and Asia read my e-mail. We can assist you as well, so contact me. We just need to tweak it here and there.

If interested, reply back to me at: joel3639@aol.com

Marketing in 2024 .. Awareness = Success II

Disclaimer: I am using youtube videos to help enhance your ability to implement some of the ideas. I have no affiliation with any of the videos, the advertisements or programs. 

Last week, I touched on two fundamental areas a successful office should consider: a user friendly and resourceful website and an active e-mail program. You can read last week’s and previous weekly email here. www.newsletter.chirosmart.net/newsletter-archive/

Today I will focus on social media. When I graduated chiropractic college in 1978, social media was not even a thought but today not being active with Facebook, Instagram, Tik Tok as well as spreading your office brand to active patients and recalling inactive patients as well as engaging within your community is a mistake that too many reading this e-mail are guilty of.

As I discussed last week, it can be overwhelming to manage all the marketing ideas to maintain the flow of interest without a dedicated staff member with accountability to manage it. You may have to train a new public relations assistant or have a staff member already on board multitask ..  I can help you with this

The Rocky movie titled: Eye of the Tiger is an example of winning. After winning his first match, Rocky becomes a bit complacent and doesn’t train as hard. His trainer takes him back to his humble beginning, back to the gym he trained in. The rookie boxers were impressed with their local hero returning but the message for Rocky was clear. These hungry boxers had the Eye of the Tiger, the fierce desire to train hard, to win, a will Rocky was missing, his brand he took for granted.

To beat his next opponent Rocky had to reach deep and find the drive, the internal engine that brought him to the steps in front to the library in Philadelphia standing triumphant, hands raised as his testament of accomplishment. Looking in the eyes of those training he realized there was no easy way to win and no easy shortcuts through the process.

Same with marketing and keeping your office relevant 

Doctor, there is no easy way towards success and yet harder to maintain without setting goals, action steps and targeted awareness via branding your product .. Chiropractic. Awareness = Success

So, as I mentioned last week your website is your business card in the cloud, just be sure it doesn't remain there. The goal is to draw your patients, their referrals and the overall community to your site with the resources they will find available .. I can help you with that as well

Here is your homework, check Facebook for local community groups within a 10 mile radius. Some may be dedicated to a local neighbor group, such as a women's or men's group, a wellness group, a sport and fitness group, a cooking group and the list goes on. Great idea to target them with your brand, your office programs and how spinal and structural health is so important .. How about getting invited to speak to their group or better yet have them attend your in-office Health and Wellness class ..   I can help you with this as well

Interested in getting more Google hits on your website during searches, well it may behoove you to begin a campaign of patient reviews. The more people search your website the more relevant it becomes with those in the Google know. Without being obnoxious, start asking patients who have received excellent results to visit Google and review your office. Make it easy with a link on your website as well as a link you send them via e-mail. Start here and keep building relevance and credibility .. I can help you here as well

Okay, this all takes time and energy and possibly you are content with your practice but if you feel your patients and community can benefit with your skills and knowledge than it takes time and energy. For sure I can help you here as well

So if you have any interest and want further information please e-mail me: joel3639@aol.com and we can go from there. I know you will not be disappointed with no contracts just a monthly fee based on your needs as all the services will be ala carte.

Hope to hear from you soon and details will follow

please reply with your office information

Have a Safe, Peaceful, Healthy, Happy and Prosperous New Year

joel3639@aol.com