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From: Dr. Margolies.. 1-12-25
www.chirosmart.net (older website with information that is never dated)
www.familychirocenter.net
Marketing in 2024 .. Awareness = Success
Note: I met a chiropractic colleague the other day who recently met with a neurosurgical clinic and there he met a physical therapy director, they were all there to create an alliance. My meeting stimulated me to visit the PT clinic in Dunwoody, Ga (metro Atlanta) and become a patient of Michelle, the clinic director with 39 years experience. She is certified in McKenzie and Vestibular work and an orthopedic and spine specialist. The boutique clinic is Phoenix Physical Therapy located at 2458 Jett Ferry Road, Dunwoody 678-347-5096. www.phoenixphysicaltherapy.com/dunwoody
This is how you create an alliance
Creating Professional Alliances
Disclaimer: I am using youtube videos to help enhance your ability to implement some of the ideas. I have no affiliation with any of the videos, the advertisements or programs.
Interested in assistance making this happen read below message
This week I will concentrate on creating professional alliances. An alliance is an agreement between two parties, in our case, possibly not an agreement but an understanding that a relationship between your office and an attorney, medical physician, sports center etc. would be a win-win for everyone.
There is a process creating these alliances but to make it simple, first contact, possibly meet and then as need arises refer. Let’s take a peek at some .. by the way I can help you with this .. check at the bottom of e-mail
Attorney: I remember when I taught at Life, I asked the class who will refer to an attorney when they graduate or in other words, accept PI cases. I was blown away when the vast majority did not raise their hands. I chose a few students and asked why and it seemed they knew very little about Personal Injury work. The perception was more paperwork, possible litigation, testimony and depositions. At their stage of the game it might seem scary to consider this but my next question to the class was, if they were in an accident would they consider hiring an attorney and if yes would it be wise that they referred you to a chiropractor. Now hands were raised.
So I ask you, do you readily accept PI cases and whether yes or no, would it be a wise financial idea to explore increasing it. Hey, no one wants to be deposed or testify in court (which is less frequent today) let alone increase note taking but is it worth time and effort, you bet. So, would you like to increase your PI work? .. I can help you with this as well .. check at the bottom of e-mail
Medical Specialists: same story, ask young students if they plan to have a professional relationship with a medical physician and they would probably resist. We chiropractors have always played defensively rather that being proactive reaching out to the internist, neurologist and orthopedists. Again, if you broke an extremity, have chronic pain which with the best of conservative care would not relent or have a visceral or neurological issue, would you not want to consult with a physician you can trust, I hope so. We can’t keep all our patients chiropractically in-house, at times a referral is necessary and welcomed by the patient. Therefore reaching out to the medical world can be helpful and creating a referral list would be beneficial. The game is to have them refer to your office as well .. Our team can help you with this as well .. check at the bottom of e-mail
Corporate Neighbors .. Industrial and Clerical:
If I was to confess to the one marketing idea that worked the best for me it would always be meet and greet, actual in person workshops, health fairs, pure networking. Here again there is a specific process to make this happen. As mentioned above and last week a dedicated community liaison or marketing professional would be the best person to create the alliance, coordinate the workshops and be accountable from start to finish as well as the alliances above .. Our team can help you with this .. check at the bottom of e-mail
Industrial warehouses or retail or commercial facilities are prime spots for chronic back conditions that only worsen with age. Ergonomics is the key for a progressive company attempting to cut down on employee downtime and worker compensation costs. Your knowledge and hands on skill is the best answer for them. They just need to know you exist and what programs you offer. Like the Pied Piper and Field of Dreams, you already built it, now let's invite them to come .. Our team can help you with this as well .. check at the bottom of e-mail
Clerical will probably be your best draw. Statistically, prolonged sitting and computer work will aggravate the neck, shoulders and lower back more than most realize. Besides that, many employees with this job description are readily aware they have an issue and therefore will be open minded to your presentation and your offer for an in-office evaluation and corrective care. Setting up these programs as well as in-office office workshops for nearby clerical employees and their co-workers, such as a lunch and learn or brown bag class brings potential patients through your threshold and eventually new patients. These work especially if you provide lunch, sandwiches etc. .. I can help you here as well .. check at the bottom of e-mail
Demographics: You have a limitless pool of potential new patients to draw upon called demographics: Retail, Clerical, Residential and Labor. Pull out a map and using a protractor draw a five - ten mile radius around your office. A dense urban location can be less while a rural location may be a bit more. This is your draw area. Drive around and note locations and streets of the viable warehouses, office parks, courthouse for PI attorneys, municipal buildings, etc. This can be done remotely with time and some effort but once an established database is complete it will be used as a marketing resource whenever you need to bring the genie out of the box.
I can go on and on but simply put, there is no limit to new patients just a limit to your desire to get them. There is no limit to a successful referral based practice just a limit to your ability to make it happen and sustain it. There also is no limit to have a fun time while creating an income, helping others and providing for your staff, no just a limit to your vision and goals. All it takes is accountability, some resources and patience and a driving purpose .. We can help you here as well .. check at the bottom of e-mail
The Powerpoint covers above are from the many Powerpoint presentations I used for chiropractor seminars and CE classes. They are extremely informative and if shared with your staff and associates can be very beneficial creating professional alliances. I also have many patient and community workshops. Each presentation is $60 and will be downloaded to you. Reply back for further information
Interested In Assistance Making All This Happen
As a recently retired veteran of 45 years in our honored chiropractic profession, I have either seen it all, heard it all or just forgot to look or listen. There is so much you can squeeze out of a lemon to make delicious lemonade.
It is not my intention to burden any doctor with more bills without some successful outcome and that would be increased activity of active and inactive patient flow, new patients and community alliances. It takes time, energy and a dedicated staff member or yourself to plant the seeds and nurture their growth. This is what I am attempting to create for you and your office.
Hopefully you will consider this as a wise idea and investment for 2024 and reply back with your interest. Be sure to provide your office contact information as well as your website and when I am ready, I will provide further details as well as costs. To make it viable for me, I will need a minimum number of interested doctors and I expect it may take a few more weeks to gather the numbers as well as my being prepared to deliver what your office needs to jumpstart your successful New Year.
It took time to write this e-mail, provide some resourceful links and if you feel it has been worth a read, than my program is for you
Please reply to: joel3639@aol.com
Here is what to expect:
Ø > We will create or redefine your office website and help you establish a timely e-mail program. Many doctors are paying too much for their website which has not been active and not reaching out to their patients and community
Ø > We will add Spinal Knowledge, Wellness Concepts, Nutrition with Healthy Recipes, Stretching, Exercise and Researched Blog Content to your Website and E-mails
Ø > We will create Your Social Media Presence and Maintain It Adding to Community Awareness
Ø > We will provide a Monthly Marketing Program for your Practice and Community
Ø >, If Requested, Personal Consulting which includes staff .. Fine tuning your marketing program
If interested, reply back to at: joel3639@aol.com |