From: Dr. Margolies.. 2-9-24

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  Maintaining a Successful Practice

Years ago, as a fledging chiropractic student trying to hustle new patients for my student clinic, I concluded there were enough potential people out there but getting to meet and greet them was the trick. As a professional and as my practice flourished, I was on auto pilot, my time was limited for marketing although maintaining the practice momentum always required a plan.

There are many successful clinics out there, some with multiple doctors, a variety of techniques and therapies, adhered to scripts for patient and practice management but all are savvy to stay afloat, pay the bills and thrive. Business is business and those doctors with the gift to close the deal have patients follow their recommendations, pay on their account, be schedule compliant and readily spread the good news and refer others, which is the key to success for sure. Getting new patients is a given, keeping them and having them bring others is the game. So, what’s the plan?

A rudderless ship will drift while a captain guided by charts, a plan, reach their destination safely. So, set goals, not too lofty at first, create action steps to reach a goal and be sure to share this with your staff and patients. Internally, establish timely new patient classes and if reasonable make it mandatory by encouraging their family and friends to attend as well. Find time during the month to add topical classes related to health and wellness, create patient surveys to determine who they know so you can meet and greet their family, friends and co-workers during in offie and job site ergonomic and stress management classes. If shy, you can always hire a marketing person to present these, manage your public relations and reach out to the community. If you plan it they will come and your patient volume with double in no time.

Make your office fun, there is no hokiness on the rungs up the ladder towards success. If you feel comfortable, acknowledge patient birthdays and milestones and gather positive testimonials (be sure they sign a waiver .. permission to use it) and share it on Facebook, Instagram and throughout the world of social media. If you are located in a small town word spreads so use digital and print media to tell your story, sponsor health fairs and be involved in community activities. Use holidays to decorate your office with the holiday spirit to indirectly enlighten your patients and community that you offer Health and Wellness while other providers hang around Sickness and Disease.

Be the beacon that shines throughout your community, the place of healing and wellness that attracts others. Be sure your front desk CA is the kind, considerate, compassionate and non-robotic person that would welcome you as a new patient. Remember, the first impression is on the phone and it is almost impossible to make an excellent first impression a second time.

Always strive to provide excellent service both you as a clinician as well as your staff.

Be sure to have timely staff meetings to discuss issues and have everyone provide a solution, have compassion for those patients cooperating but financially unable to maintain their schedule and make it happen as well as delegate the above activities to those that can be accountable to get it done

Have questions or need support be sure to reply to this e-mail and I will do my best to assist you, we all need to lean on each. If you need Health and Wellness Powerpoint presentations, even a new patient workshop let me know and it is yours, to edit at will, for $60. Just e-mail me at: joel3639@aol.com what presentation you need and I will download it to you.

Maintenance Is The Goal For a Patient

Same For Your Practice