From: Dr. Margolies.. 3-22-24

Review Previous E-mails

Review My Patient and Community E-mails

Disclaimer: I may highlight words that link to Youtube videos or Google articles. I have no relationship with any company, person, financial or practice building recommendations. They are articles or videos to peek your curiosity. Please view, read and use with discretion.

Referrals

Patient E-Mail and Community Networking

Patient e-mails:

These past few weeks I discussed ways to bring new patients to your office. I realize there are many ways to make it happen and many of you are far more creative than me but for the others a little humble guidance won't hurt. So, let's start at the beginning.

If you haven't already, have on your new patient intake form a space for patient e-mail address. Be sure your front desk CA captures these e-mails before the patient leaves the office. If you haven't been collecting these addresses, create a simple survey form for every patient to complete prior to leaving the office. If interested to explore community outreach, also on the form, besides their e-mail address, have a line for type of work and one step further if their workplace provides ergonomic, safety or wellness oriented programs. If not, do they know a person you can contact. This simple process opens the door for further networking and patient/community awareness.

Like any marketing tool, if it lies on the vine without producing new patients it achieves little, so with some effort use these addresses to your advantage by sending timely e-newsletters like this one you are reading today. Click on this link to read my patient/community e-newsletters  and if you are interested in receiving them weekly reply back to me and I will add your address to the list. Also, if you would like something like these sent to your patient/community list, let me know: joel3639@aol.com

This is how patient/community exposure grows. You have to reach out with this simple and cost effective way. My patient e-newsletters reach over 2100 people. This one you are reading today will reach weekly over 3500 chiropractors in 20 countries.

Also, not a bad idea to use new patient intake forms as a PR/Marketing tool. Have a staff member review all new patient forms and create an area within your EHR software or on an Excel spreadsheet or a Word document to categorize various back and work conditions (computer/manual labor, driving, teaching etc), sport activities and social lifestyles.

Now begin placing patient names and specific relatables to these categories so you can retrieve these e-mails for timely messages concerning patient conditions, work or social activities and send them youtube or self created videos of stretches or latest information for management and improvement of their problem. Also, schedule in-office or community workshops/classes and let patients know where and when. These timely reminders just continue keeping your office relevant and be sure to include on the e-mail that their kindly referral of family, friends and co-workers will help others which keeps your office growing.

Be sure your website is alive and active with fresh information, whether timely wellness blogs, stretch videos, ergonomic ideas, nutrition advice and health recipes .. you get the drift, just be sure your patients and community know about your site by being active within your community social media such as Facebook etc.

Once established the potential is great, your time is minimal other than wring them and if interested I can help there as well. My patient/community e-newsletters are educational and promotes the office as well as sells products or services you have. They keep my office relevant and promotes timely office holiday and referral projects.

By the way once you accumulate your e-mail addresses and if interested sending a similar or same e-newsletters to your patient/community base let me know and I can help get you started: joel3639@aol.com

Community Networking:

If you have the desire to meet and greet your community or hired a PR person for such a task, then networking is for you. It may be time consuming, reach the limits of your comfort zone but once implemented and nurtured correctly the exponential growth provide a steady stream of the new patients and e-mail addresses to harvest during the year(s).

If you have been collecting surveys from your patients or just asking what kind of work they do during their office visit, you will begin to see a pattern between work and issue. Ergonomics is the term to match the employee to their workstation so they can be more productive, decrease work related injuries and create an atmosphere of workstation safety. No employer would object to this and going one step further this also extends to the household, leisure activities and sports. Body mechanics to reduce wear and tear and injuries should always be on peoples mind. 

First step is to create stress and ergonomic classes that you present within your office or community. If you are smart enough to have collected the networking contact information from patients start a campaign to reach out to them whether within human resources, safety or at a supervisory level. Someone will see the value of your presentation and invite you. This is just the start to meet and greet your patients guests and community and like the Pied Piper lead new patients, who just heard your passion to help them, to your office. Ok, you'll have to get out there or have someone else do it but it'll pay off. 

There is so much more I can write but suffice to say if you see the vision, have the staff or time yourself to create and present then go for it. I created various Powerpoint presentations either for patient or community education from Stress Management,  Ergonomics, Nutrition and General Health and Wellness. They are editable and can be downloaded to you for $60 a presentation .. worth every penny. E-mail me if interested and which topic you need: joel3639@aol.com