From: Dr. Margolies.. 3-29-24

joel3639@aol.com

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Clutter and mismanagement can create fullness from near emptiness. Consider an office that has much room to grow but due of poor practice and patient management a controlled and serene day becomes hectic. Therefore, with all the tumult there is no room for more havoc allowing a half full office to react like it was at full capacity. In other words work smarter not harder.

This is especially true with marketing programs. Half fulfilled programs with spotty results are stuffed in the closet so full of other half attempted programs that opening the door again may be dangerous. Unsuccessful marketing capacity has been met leaving a sour taste with no further attempts to grow.

If patient scheduling leaves enough time to run to Starbucks between each patient adjustment the day becomes extremely long and tiring since growth was stifled at the front desk. If possible, try having a Pack Them In Day. Choose a day where you schedule many patients during a short period of time. Without compromising quality care see if you and your staff can manage and realize that physical capacity can be extended. Usually there is too much mouth and less ears creating excessive time best used for other practice enhancing programs.

The key to time management is simple, squeezing the most out of the least. Our time in the office is precious and should be managed by mission and goals. Each staff component has a job to fulfill allowing the whole to function at its peak. Is this your office? Have you analyzed each component of patient interaction determining if time is well spent, providing within their short visit their best adjustment, education and networking and referral concepts. Have you shared chiropractic success stories with patients?

There may be wasted words and pleading for these patient referrals and nudging them to follow their schedules .. pleading and wasting words. Here again is a capacity issue, what, when and how you tell the story.  Are your words with compassion but forceful enough to get the message across or are they weak because you wish to please rather than telling it like it is. Also, if a patient is unable to follow through due to finances and they understand and appreciate your scheduling and desire to get them well, then make it happen with a flexible payment plan. 

Time is not only money but in the case of patient and practice management a means to free the imprisoned potential of those you meet and are fortunate enough to care for. Those you see is a meager number, those you can also see is much more.

Also, consider the use of your office. Space is also a capacity issue. Look around and see if an investment in renovating your facility will open space to assist more. Look around and see if a few tweaked feet open more room for capacity.

How about your staff. When was the last time you had a dedicated educational and practice management staff meeting. Don’t expect them to be a partner to your growth if they are unaware of your goals and how best they can assist considering their emotional and physical capacity limits. Lots to consider

Doctor, Jump Out Of Your Comfort Zone and Reach For More

Any Questions Reach Me: joel3639@aol.com