From: Dr. Margolies.. 7-12-24

Review My Previous Chiropractor E-mails

Review My Patient and Community E-mails

Disclaimer: I may highlight words that link to Youtube videos or Google articles. I have no relationship with any company, person, financial or practice building recommendations. They are articles or videos to peek your curiosity. Please view, read and use with discretion.

E-mail message this week .. Time to Get Your Business Right

When I taught a class at Life, one thought I attempted to get across to my students was that we are in business. All the lofty goals we chiropractors philosophically know to be true are mute if you cannot sustain your business. Repaying student loans, purchasing a home and business along with vehicles, travel, private schools for the kids and saving for retirement takes skill and business savvy. No one said it would be easy. We don’t have the luxury of working for a consortium of hospitals providing security with a decent paycheck and benefits, nor do we have the luxury of steady clientele, patients reproducing with vigor through their family and friends. We must work diligently and steadfast to create and sustain the business we enjoy with timely referrals and internal promotions. Thinking as a businessperson is crucial for success and a way to maintain the sanity we need to have a lasting and fulling career.

For the doctor always on the ropes, unable to make the big leap forward and finding it difficult to succeed, steps must be taken to turn it around.  I believe in solutions. So, what should one do if their life has taken a turn and their business suffered.

First is to consolidate the wins that got you so far. Get out of debt or control spending. Time is ripe to collect successful steps, goals and ideas and begin asking for assistance from those that will share. If funds are limited to assist with marketing and promotion use every resource in a cost effective manner. Since our communities opened further in this post covid era drive around your community looking for the four components of our business demographics, clerical. retail, labor and residential. Each component has areas to explore for workshops, screenings, health fairs or just getting your name around. Planting seeds for a bountiful harvest starts by fertilizing your soil. Next, work within your patient base to get a handle on their concerns and tailor classes and handouts including specific e-mails to their work and home creating awareness and urgency to use your services. Patient and community focus groups work even if at first it seems difficult to launch. In other words, begin methodically, in baby step fashion, to rebuild a solid base of patients. Set your goals high but keep your action steps realistic with one rung up the ladder of success close enough to reach the other.

Doctor, we have an opportunity to promote wellness by reaching out to your patients and community. Be a leader with a giving heart during this holiday season. Begin collecting food for local food banks. Have an area to collect clothes and toys and promote with social media letting your community know that your office stands out from others. Begin the campaign to rekindle or form a relationship with local professionals such as attorneys, healthcare providers, gyms and clubs. Reach out to patients that have not returned for their necessary care since covid kicked us in the butt. There is so much work to do, that failure is no options and therefore success is just around the corner

joel3639@aol.com 

So much to get into. If you have any questions, just ask. If I haven’t an answer, I will find someone that does. Sharing is caring