From: Dr. Margolies.. 7-5-24

Review My Previous Chiropractor E-mails

Review My Patient and Community E-mails

Disclaimer: I may highlight words that link to Youtube videos or Google articles. I have no relationship with any company, person, financial or practice building recommendations. They are articles or videos and many begin with commercials. Please view, read and use with discretion.

E-mail message this week ..  Networking

Networking is the way to go with every thriving business. Word of mouth is crucial to extend community awareness and introduce your skills and office to other professionals as well as local vendors and Mom and Pop shops. A series on HBO/MAX called the Gilded Age is similar to an American version of Downton Abbey, even written and directed by Julian Fellows, same as the Abbey.

The theme of the first season's episodes relates to networking as a pompous nouveau riche family attempts to break through the social barriers of old money New York. Regardless of your wealth, in 1882 New York City, interlopers with new wealth were not welcomed in the staid community that created society since the revolution. Old money and new, stayed clear of each other lest people talk.

Getting back to networking, this new money couple built a huge mansion on Fifth avenue with their new railroad money and thought to host a gala event to introduce (network) themselves within their community. Sending invitations and being overly garish did not do the trick as few people of importance showed. Obviously, they had to tweak their efforts and indeed they did and slowly they nudged themselves within the ultra rich society. Learn how to market your chiropractic brand

The message for us is simple, even with a humble bank account or if you are loaded to the gills, it's our Health and Wellness message and the effort to tweak it when necessary that wins the day. Networking from social media, lectures and knee to knee will bring patients to the office and success. Working your community takes more than fancy invitations or throwing good money to marketeers, it takes skill to harness the enthusiasm of your staff and yourself and your willingness to project it to your community spreading the chiropractic story.

So, have you designated a staff member as a community liaison, found time to gather useful data on nutrition, ergonomics, stress management and opportunities within your office. I suspect many of you have not created an e-mail address database of local professionals such as healthcare providers, attorneys, sports centers, corporate human resources and safety as well as civic and church officials. These advocates have influence and may be a resource for those needing care. Yes, it does take effort and time to gather data and contacts but once in place time will be minimal with substantial results. Besides sending timely chiropractic health and wellness oriented e-mails to these select groups (creates awareness of your office) do as well to your patients as I do weekly to over 2200 people.

No need to build a beautiful edifice to impress people, the Taj Mahal was built as a mausoleum. No need to hire a caterer or flower designer to stuff your office with everything unimportant to impress those you will probably not see. Better to do your homework as written above and with baby steps implement marketing through awareness and education. Stuff your office with people desiring to become patients, desiring to receive the power that an adjustment brings through new gained knowledge and awareness.

Best to network

So much to get into. If you have any questions, just ask. If I haven’t an answer, I will find someone that does. Sharing is caring

joel3639@aol.com