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From: Dr. Margolies.. 2-12-21
www.chirosmart.net
www.familychirocenter.net
Note: Last week my e-mail was opened in 15 countries besides the USA. Please feel free to forward them to your chiropractic colleagues and students throughout the seven seas. To add them to my address book, reply back with their e-mail address. You and they can always unsubscribe at the bottom of each e-mail. Also, if you haven’t replied back with your office e-mail and website for my referral list, please do so at: joel3639@aol.com This is especially true for the doctors in these countries that read my Tom Brady e-mail last week: Australia, Belgium, Canada, Cyprus, France, Germany, Greece, Indonesia, Ireland, Malaysia, Netherlands, Philippines, South Korea, Switzerland, United Kingdom. In past weeks doctors in Israel and Libya also opened my e-mails. Great to have you reply with your office information as well.
Posting this week:
Practice for sale in North Myrtle Beach, SC .. Coverage doctor needed in Powder Springs, metro Atlanta .. Coverage doctor needed in Powder Springs, metro Atlanta .. For sale Cox-Flexion distraction Table .. For sale Accuspina
E-mail message this week .. Cosmic AT&T
For some of the “old timers” out there, you may understand Cosmic AT&T. Many moons ago, the only phone provider was AT&T until it was deregulated opening new portals for local phone competition. Anyway, creative chiropractic marketing was to visualize a wayward patient, those who forget their appointments or have been on the AWOL list, Absence With Out Leave. The military takes this seriously as one step before desertion, just not coming back after taking leave, taking some time off without permission and neglecting their training or their vital mission protecting our nation.
Can this be our AWOL patients, leaving without permission, missing treatments that need momentum and repetition for results and now neglecting their spinal health thereby failing their mission to be as productive as can be for their family and self
External chiropractic marketing may be bit stifled due to corona but internal marketing should be encouraged just managed. A number of patients, especially those up in years, may still be concerned about exposure and limit their outings. Reach out to them, recall them with an e-mail message, snail mail invitation back to your safe and wellness oriented office. Do you regularly send reminder cards, birthday letters or timely newsletters. If you routinely send these without looking at the labels prior to placing the stamp or visualizing some e-mail addresses you miss out on the most productive and cost effective advertising technique. You miss out on the cosmic portion of the Cosmic AT&T.
Try this next time. If you delegate someone to place labels, stamps and drop everything off without you seeing them first, ask to have them bring them to you first for review. Now take your time and while you look through each piece and visualize whose name belongs to the label, those that you do recall vividly and wonder where they have been will mysteriously turn up sooner than later. This is Cosmic AT&T or conceptualizing. There is no science behind this and for sure no guarantee for repetitive success but it will be uncanny the number of times it works. You also have an opportunity to write a short personal note on the envelope or card for extra impact.
Proactive doctors dedicate a few moments before the end of their busy day to remember a patient or two that have missed appointments or have not been in for a while. They may recall previous conversations or concerns and send a hand written letter or better a phone call to stimulate a conversation and hopeful return for necessary care. This personal approach may tip the fence sitter or the proverbial bench warmer to get off their can and appreciate your concern as they too should be.
Doctor, cosmic AT&T is still with us and without needing a smart phone or any phone at all. It takes a degree of belief that the person you think of really needs your care, really is waiting for their receiver, their heart and mind, to be open for your transmission. Begin today to gather some names, visualize their necessity and your approach for their care and send them something and wait for the phone to ring. This applies to referrals, community outreach and any attempt to reach your goals. It starts with daily affirmations, meditation and short staff meetings. Visualization and conceptualizing is free and most effective.
Cosmic AT&T is as real today as ever. Just send out those powerful purposeful signals
Have a Great Day
Joel E. Margolies, DC
4910 Lavista Road
Tucker (metro Atlanta), Georgia 30084
770-491-3639
www.familychirocenter.net
Life College graduate 1978, use the Activator, Impulse, SOT, Diversified, Cox Lumbar Distraction, Ulan NRT, Rapid Release, Standard Process Nutrition, Cold Laser Therapy with Multi Radiance
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