From: Dr. Margolies.. 11-8-24
joel3639@aol.com

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E-mail message this week .. Practice Intensity

I recently came across an article that focused on personal success as a result of a number of smaller things. Professional success is more complex requiring consistency and intensity resulting in the end result. The article mentioned that professional competition drove winners ahead of losers. What separated the two was their intensity. I never recommend looking over your shoulder to compete with other chiropractors but if you ask yourself to always excel, that level of intensity will keep you on track.

You Choose Your Straight or Twisted Road Toward Success

Practice intensity keeps the engines hot with the gears focused on forward movement toward continued success. Practice intensity keeps you attuned to patient and staff quality toward superior service. Practice intensity keeps community public relations and marketing on fire intensifying flames that keep the business booming.

Do you have the intensity to win and maintain success

Practice intensity includes financial success. Patient results motivate the doctor and staff to ask for referrals increasing patient volume and income. Practice intensity maintains quality care, resulting in reduced patient pain, physical stability and with ongoing maintenance care managing spinal danger motivating patients to refer and patient retention

So, can you provide quality service with the momentum and intensity required for every patient to reach their goal of reduced pain, increased physical potential and continued wellness. Can you tell the chiropractic story. I hope so.

If practice intensity and momentum decline the road to success is riddled with patients who were left behind, the walking wounded provided with half ass care, the doctor adhering to insurance dictated treatment plans rather than discussing options with patients and they are leaving the office with marginal relief and a “come back when you need” attitude. Confusion and fear to make decisions keeps your eye off target creating a slow but insidious decline.

To be sure, as your office numbers and goals slip, reflection is not on the patient but the doctor who provided lack luster patient education, poorly trained staff and a weak dedication to their craft and purpose.

If practice intensity keeps you clued to office statistics and patient results, it will alert you to patient procedures that were either missed or forgot. It would alert you to missed opportunities to promote referrals and increased services. Patient finances and scheduling would fall right in place with increased patient compliance, stabilization of their spinal condition and most important proactive maintenance care and increased referrals.

The doctor that sees the Big Picture looks at their patients as a challenge. How to motivate an educated and referral based person, how to reach beyond them to who they know at work, play and church and how to maintain the intensity necessary to get them well, follow with their spinal homework and watch others witness their results and want a piece of it

 Keeping your eye on the tiger will keep your practice intensity strong

Click here for Napoleon Hill's audio book  Road To Success 

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