It’s great to scan through Facebook and see successful chiropractic offices some with multiple doctors, fantastic dedicated staff, fully equipped with various adjunctive therapies, nutritional and rehabilitative procedures. Considering that the medical world is struggling with consolidation and lowered insurance payments and many docs retiring earlier than expected, people are looking for alternative healthcare and chiropractic is leading the way

Doctor, why not jump on the bandwagon and reach out to your community with the chiropractic story, your chiropractic story and the stories told by your patients. Every vehicle driving by, every vendor crossing your office threshold, every person walking in the mall, sitting beside you at church, sweating while at the gym and those you know and those not, they all need chiropractic care, your care. Don't be shy to ask for referrals

If not on Facebook and Instagram get on it. Social media is a free avenue to market yourself and with a dedicated staff member given the role of communications director, add office information and health oriented subjects on a regular basis. Collect patient e-mail addresses and be sure to send regular e-newsletters and if they will provide their office e-mail contacts, such as HR or risk managers, send them specific ergonomic data regularly and be surprised how they will begin referring to you.

Don’t neglect marketing to your local attorneys. Call them and create a database of e-mails and websites and be sure to include their paralegals that often make the referrals and send timely newsletters and better use your office for a Soft Tissue injury workshops geared to the attorney and their staff. If you need one, I have a fantastic Powerpoint presentation called the Attorney Workshop that I will download to you for $60: joel3639@aol.com 

Also, don’t be shy, ask your successful colleagues what their secret is, as a profession success should never be a secret, Sharing is Caring. Reach out to seminar consultants if you feel the need be sure to join and participate within your state association and their local districts, they often provide mentoring.

As I have written many times, A little knowledge can explode into success if you implement some basic ideas. Begin by surveying your patients. Create a survey form asking your patients what their work is, where they work, how far from the office, is anyone within their office providing ergonomic and wellness classes, stress management classes and nutrition classes. Probably not, okay you have a lead.

Ask your Medicare retired patients if they belong to any social clubs, church groups that meet regularly and would welcome a guest speaker, that’s you. And be sure to question your patients what subjects would interest them and begin regular office workshops including a New Patient Class.

Success Is Not Given It Is Earned .. Now Go Out and Earn It

If you have a few dollars for a three month on-line Health and Wellness Coach check: www.leahgwellness.com for an example of what one offers.  They are out there, waiting for you but you must be ready to go.