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From: Dr. Margolies.. 4-11-25
joel3639@aol.com
Review My Previous Chiropractor E-mails
Review My Patient and Community E-mails
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Office Teamwork
As we know, it is difficult to make a first impression a second time. Training the front desk assistant is crucial. Consider how often you visited a professional office finding their desk person not acknowledging your presence or a doctor's office where your initial contact finds a non-caring technician going through the paces leaving you questioning the office. How is your office perceived?
Let's look at the front desk
The initial phone call or your office website is a new patient's first impression with your office. Phone etiquette and tone can either make or break your office. An uncaring, impersonal person lacking empathy is a non qualifier for my office. Word spreads that the doctor might be great but their staff sucks.
I recommend having a friend call your office with the intention of becoming a new patient. Have them go through the paces and report back to you, you should do the same for them
Let's Look At The Entire Office
In the limited space I have within these e-newsletters, I mentioned the front desk, probably the most essential staff position. I now want to review the entire office and how an educated staff member can make a difference.
Therapy Assistants
Besides the doctor, therapy assistants spend quality time with patients. While using cold laser, EMS, traction or taking an x-ray time spent should be quality time. So, have you spent time educating them how best to educate the patient. Most folks would like to know more about their care such as how muscle stimulation reduces spasms, how cold laser reduces pain, how traction mobilizes the joint and how orthotics assists with spinal balance, how specific supplements provide nutrition to hungry cells and why your office provides this a combined effort to your patients and why their family and friends could benefit as well.
There is a game plan. Regardless how busy you are there is always room for more. Every car driving by, every vendor and neighborhood store and restaurant, every patient's family and friend need an adjustment. They just have no idea why. The medical and pharmaceutical world spend billions of dollars marketing their product so the general public see the value. Has chiropractic stepped up .. no. Education is the answer and don't expect your staff to be part of the solution unless they are educated as well.
Never too late to schedule that staff meeting, discuss the office flow and stops and plan events for the year. Be attentive that this is not a complaint session but a solution session. If you or any staff member have complaints or there is miscommunication, they should also be ready to provide their solution.
But for Sure, Teamwork Starts With You
Look in the mirror
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