From: Dr. Margolies.. 6-6-25

Review My Previous Chiropractor E-mails

Review My Patient and Community E-mails

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Control Your Practice Life

Above every dark cloud is a sun drenched sky. How you look and react to circumstances above and beyond your control dictates your future. During the pandemic, an economic cloud covered the entire world and the best of financial brains were unable to get a grip on it or explain it away until the all clear signal sounded and life and commerce opened up.

Credit was being squeezed and elective expenses were scrutinized as never before. Unless you were in heavy denial, it affected you one way or other. So, to make lemonade from a huge lemon, let’s explore how we can use these and present dreadful times to better assist our communities and our pockets.

First, the one button that most folks understand is STRESS. In fact, this is the most requested Powerpoint presentation I offer for $60. If interested, reply to me at: joel3639@aol.com, edit at will.

No doubt the psychological community has various coping programs, but they never get into the other components of stress that go way beyond emotional.

They are Physical, we can relate and offer sage advice to handle this, Chemical, time to discuss nutrition and the polluted body, Neurological, this one is our baby and Physiological, the ultimate scrooge to health and wellness via the subluxation complex.

Stress is an all-inclusive provider; it gives and takes from all. We chiropractors, advocates of reducing neurological and physical stress and advocates of wellness with nutritional and adjusted daily living advice, are a one-stop shop of wellness before, during and after hard times. We must always educate and value health and wellness and therefore the game is getting the message out. For sure, this is a one of the key component to control your practice life

A common theme in any marketing endeavor is education. The more your patient/community realizes that you are a solution solver and the value of your service is outstanding they will flock to you. Whether you use posters, banners, outdoor signs, give talks, screenings or just hand out your business cards, a little extra effort and thought will reap huge rewards. The theme for the moment is Stress and how it affects physical and emotional performance, well-being and demeanor. Your solution helps control your practice by maintaining and acquiring patients

Have a staff meeting, patient focus groups and decide the best approach for your community. Living in the world of covid-19 created a challenge to meet and greet, so we were creative with zoom meetings. Use this creativity with patient classes/workshops then branch out with ergonomic programs discussing the five components of stress to your patients, corporations and community. Use your social media presence to introduce these concepts and gathering interest with your zoom meetings.

Create a short survey form for each patient to complete to determine their interest in these programs and best times for your zoom or in office classes and use patient e-mails to reach as many folks as possible to gather this information as well. Ask everyone to bring a guest and build your office as well

Word will get out you are a solution for an insidious and dangerous thing, Stress.

Help Control Your Practice and Your Patient's Life

This Is Your Opportunity