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From: Dr. Margolies.. 9-10-21
www.chirosmart.net
www.familychirocenter.net
Note: Looking to sell or purchase a practice, sell or purchase equipment or looking for employment, postings are free so reply back with them by Thursday for the Friday e-mail
Postings this week:
DC selling a practically new Activator V
E-mail message this week .. office surveys
First, before I begin, in this hopefully post pandemic world with people venturing out more, they will insist on functionality, free movement of body and mind, answers to why being cooped up for so long created an adhesive society waiting to break free. So, is there any finer profession than chiropractic to foster their desires to fruition. We strive on functionality, on free movement and a spirit ready to break free. Our consultations profess to reduce their discomfort while enhancing their functionability. An x-ray review reveals areas of degeneration, malpositioning and soft tissue imbalance creating segmental adhesions, insufficient nerve and vascular flow and the most dangerous hidden subluxations only amplified during these lockdowns, emotional upheavals and continued stiffened lifestyles. So who better than us to tell our/their story and lead them to the promised land of functionability. All great if your practice has been or is now humming with life, dedicated patients and a staff that leads the way. But, many offices, hopefully not yours, is still waiting to capture the moment and cross the line of success. Either way, maintain or regaining, the game is to get new patients, have them refer and keep them.
I recommend you create a survey, there are a number on line programs that make it easy, just ask Dr. Google. Before you begin heavy promotion let’s make sure those you have and those that have either dropped out due to covid or poor patient management are salvageable and how best to get them back and have them stay for their general Health and Wellness.
How can you decide which direction to emphasize your office without first determining what would work, be cost effective and bring the most return for the buck or time. Would it be best to stick our finger in the air and determine which direction the winds decide or better yet, question our specific audiences, our patients, community, corporate leaders and those that influence others. Here is where a well written survey comes to play.
For patient management, you may realize that too many people are dropping out of care. Rather than panic, you question why and when. If they drop out during the first few visits it is indicative of an uneducated patient or doctor not emphasizing the value and necessity of their care. It may be money issues stifling referrals or patients following through. It could be a time concern such as waiting in the reception area too long or not being greeted warmly as a service-oriented practice should. All these aspects in patient and practice management play a role.
This is where a survey comes in. If you are determined that patients are dropping out of care prior to their fifth visit, you may wish to question their knowledge and concerns on the fourth visit with a thought provoking survey. This will be a safety net answering their questions and filling their void of misunderstanding. It’s also is a perfect time to be assured they know their chiropractic problem and the chiropractic solution. The survey prompts you to also promote referrals, ergonomic and civic workshops and schedule them and their family and friends to your new patient orientation and other topical workshops. The survey, if answered honestly, allows them to reveal potential concerns such as finances, time restraints and more. You may decide after reviewing these surveys that you have to layer your fees and services over a period of time rather than all at once, cut down on chatter and streamline your efficiency and work with staff to consolidate purpose and mission.
You can hand them the survey to fill out in the office or bring back during their next visit or you can create on and place it on your website so they can answer at their leisure. Either way, give this some thought, determine areas you feel you need their feedback and include who they know, how you can network with their work or social activities.
Create some surveys today, you will be glad you did
Have A Great Day
Joel E. Margolies, DC
4910 Lavista Road
Tucker (metro Atlanta), Georgia 30084
770-491-3639
www.familychirocenter.net
Life College graduate 1978, use the Activator, Impulse, SOT, Diversified, Cox Lumbar Distraction, Ulan NRT, Rapid Release, Standard Process Nutrition, Cold Laser Therapy with Multi Radiance
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