I was talking to an established DC the other day and he was concerned that the pandemic has reduced his normal patient flow and reduced his new patients. I asked him if he had kept up with his patient base while he was closed for a month and he did not. I asked if he kept patient e-mails and phone numbers in a readily available place and he did not. I asked if he attempted to reach out to his patients after her reopened and he did not. I asked if he has any staff member dedicated to reactivate established and lost patients and he has not. I asked if he planned any cost effective marketing to reach out to his community and he said no. I asked if he has plans to touch base with professionals such as attorneys, physicians, local establishments and he said no. I then asked how he expects to turn the flow of patients towards his office if there are no plans put in motion and he said I don’t know. Doctor, do you?

I explain to my new patients that the schedule of treatment I recommend is based on two factors repetition and momentum. Physical healthcare requires repetition to create stability and strength and momentum to keep it going. If they miss an appointment of have a delay in scheduling they lose the ingredients necessary to reach their goals. There are variations of this theme but the point is, there has to be a plan and a method to keep it.  Doctor, do you have one?

Life is a matter of momentum the same for your office. I anticipate that patients will follow through and if they don’t I look in the mirror as the fault lies there. I anticipate my staff to appreciate their purpose and to fulfill the needs of our patients by being sure they follow through with their care. Again, if they have not been trained or staff meetings have not been regularly kept, I look in the mirror. I anticipate referrals from patients and the network of professionals we have kept a relationship with, if not, I look in the mirror. You get my drift, the buck stops with the image in the mirror.

Doctor, I can go on. Graduating your alma mater was just the beginning of the journey. Lucky docs find success an easy journey while others need further assistance to gather the tools for patient, practice and staff management. Momentum only works when you have the tools to implement. If you answered as the DC I spoke with then you need to reach out to the number of consultants offering assistance to increase your knowledge and put you on a path towards success. You also may have some chiropractic friends that have done well and may share with you their steps. Often a few tips get the job done but reaching out is the first step.

If you have questions or concerns, e-mail me at joel3639@aol.com I will share with you or help guide you to those who could. Sharing is Caring

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Have a Great Day

Joel E. Margolies, DC

4910 Lavista Road

Tucker (metro Atlanta) Georgia 30084

770-491-3639

www.familychirocenter.net

Life College graduate 1978, use the Activator, Impulse, SOT, Diversified, Cox Lumbar Distraction, Ulan NRT, Rapid Release, Standard Process Nutrition, Cold Laser Therapy with Multi Radiance