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From: Dr. Margolies.. 10-22-21
www.chirosmart.net
www.familychirocenter.net
Note: Looking to sell or purchase a practice, sell or purchase equipment or looking for employment, postings are free so reply back with them by Thursday for the Friday e-mail
Postings this week:
No postings this week
E-mail message this week .. Hidden Assets .. Your CA:
When speaking to chiropractic assistants, I try to explain that their job is not the typical 9-5 position that many of their friends have. It could be if they are robotic and clock in and clock out without taking part with practice growth or the health and wellness of their community. They are the eyes and the ears of an active practice often spending more time with patients than the doctor. Within the reception area discussions between patients often surround their aches and pains as well as health related concerns and various ways they tried to get well. A sharp front desk CA can direct discussions, tap into patient concerns and even match a concern with another patient who received excellent chiropractic and nutritional results for their same ailment. They can offer reading material and even weblinks their doctor recommends and found on the office website. They can sign patients up for an office workshop and encourage they bring guests and network with patients for workshops where they socialize or work. They often will nurture patients that need a little hand holding to have them follow their schedule. Most important they can continually plant referral seeds without being obnoxious. If you are looking to boost your bottom line, boost your office hidden treasure .. your staff.
Typical weekend seminars, conventions and college homecomings offer educational programs for the doctors but few if any for the staff. CA classes usually help with the big picture of practice management and insurance relations but what about stoking the fires within a dedicated CA by stimulating a bit of philosophy a deeper understanding of the why and because of chiropractic, how it actually works and how each cycle of life within a community literally from cradle to grave requires the attention of a chiropractor. Now, that missed appointment call is not a burden but an obligation to get them back on track and to encourage them to share their increased physical performance with friends and family. Now the special time spent with therapy is a moment to reflect on health and wellness not sickness and disease.
A sharp CA wants to be part of a happening place. The day goes much faster if the practice is humming and they feel fulfilled at the end of the day. A sharp CA wants to extend their skills by encouraging others to take part. Professional alliances with allied healthcare providers, attorneys, sport venues and corporate neighbors can be within the reach of a staff member elevated from the front desk to public relations and marketing. In fact, this is when practice growth starts to take off. Doctor and staff in tandem towards a common goal, practice growth and community wellness.
If the stock market is where you watch your wealth grow
start also looking at your CA's
Have A Great Day
Joel E. Margolies, DC
4910 Lavista Road
Tucker (metro Atlanta), Georgia 30084
770-491-3639
www.familychirocenter.net
Life College graduate 1978, use the Activator, Impulse, SOT, Diversified, Cox Lumbar Distraction, Ulan NRT, Rapid Release, Standard Process Nutrition, Cold Laser Therapy with Multi Radiance
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